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The Big Reasons Why Marketing is Critical

  • Kotler and Armstrong define marketing as "the process by which companies create value for patrons and create strong customer relationships in order to capture value from customer inturn." This definition alone can explain why marketing is vital, but let's outline the key reason why marketing needs to be one of the small company owner's main priorities.


    1. Marketing builds value within your services and products for your customers. Most salespeople need to know as little as possible to make the sale. Some sales agents needs technical specifications and things of that nature, but ultimately, the less they must study the better. This will make sense, because their goal would be to make sales. Therefore, marketing needs to part of and create value for your customer. If you cann't create value on your customers, why will they invest in you? Sometimes they are going to invest in you once, and definitely will they come back when there is no value?

    Often times, business people don't capitalize on all of the ways they're able to give value to their customers. They get lost in the assembly or product concept of marketing and end up with marketing myopia. Marketing myopia comes about when a firm pays more awareness of the product/service compared to value or benefits it includes on the customer. You should not let this take place. Take note of your customers and why they purchase your merchandise. Find a Toyota Prius not just since it will save on gas, but because celebrate them fell more eco-friendly.

    2. Marketing assists in building customer relationships. Everyone put emphasis on the sales agents in relation to sales. "If the sales staff does not work properly harder, we can't increase sales," however, this is just not necessarily true. It is 3 x just as much to secure a new customer since it gives keep a current one. Which means you must keep up with the relationship together with your current customers as a way to lower marketing and sales costs and increase sales.

    Properly planned and implemented marketing activities are the main method to build customer relationships. These activities can include several things: loyalty programs, thank-you cards, customer appreciation events, freebies, and so forth. Each company must find an exceptional way to set themselves independent of the competition while building a loyal and long-lasting relationship.

    3. Marketing establishes a brand image. Usually when you use FedEx for shipping, you know what you will get: fast delivery, flexible shipping options, and better service than other shippers. Are common of these things true? They may be, on the other hand marketing activities established these. FedEx should fulfill these expectations of their brand, on the other hand marketing department set the customer track of this picture.
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